Section 230 Allows Platforms To Promote Your Content Freely, While Responsibly And Transparently Moderating Content.
You’re empowered to develop and elevate your brand and your followers. Today, more people have the opportunity to share their stories, teach their skills, and promote their brand — and get paid for it.
Since 1996, anyone with a knack for the internet and an imagination has been able to build an online forum for their news and views. Section 230 clarifies that when websites can be held liable for third-party content, content moderation guidelines to protect both free expression and online safety can thrive. Section 230 empowers platforms and app developers to moderate, filter, restrict, and/or remove user-created content without the fear of crushing legal liability.
Without Section 230, what do creators stand to lose?
Without Section 230, if you posted videos, photos, or other content that hurt your brand or the websites— the website could face lawsuits for hosting and removing your content. That would make websites more likely to shut anything that wasn’t pre-vetted by their team down.User-generated Content Must Be Pre-Vetted.
This costly litigation would chill user created content, digital advertising, and more. Influencers simply wouldn’t exist because websites would move towards either a wasteland advertiser wouldn’t dare join or a sanitized Disneyland where only a privileged few could start let alone succeed.Advertising Opportunities Disappear.
When user-generated content is thrown to the wayside, it becomes harder to communicate in real time with our friends, families and followers. Changes to Section 230 would make what gives social media a community feel, like comment sections, likes/dislikes, and fan-content, harder to post and moderate.Audiences Aren’t Communities.
Recently, U.S. policymakers have considered changes to the law that would have a significant impact on all user content. Learn more about how these policy proposals could harm your brand and business here.